Social networks are a fundamental part of the strategy of the companies, but the fact is that brands no longer just used the ‘traditional’ social networks when they want to reach consumers. Increasingly are becoming interested more for brand communities, that is, social scenarios that are not dependent on popular social networks such as Facebook or Twitter, but have been created by the company to focus on an item or a reality to them interested.
Brand communities can be in many ways and many types. There are brand communities focused on specific products, which can afford the brands that have crossed the line and become an item for fans; others focus on specific areas, such as those allowing exchange recipes under the protection of a brand power; or serve as a guide to the problems, a kind of collaborative customer care. The formulas are varied, but all have in common a few things. They are a good format for profit for the company.Continue reading →
