Data collection is a sure way to understand your customer, rather than relying on intuition and hoping for success. But what type of marketing data is going to help you improve your business the most?
Use website analytics
By using tracking services such as Google Analytics or a data analysis company like //shepper.com/, you can see exactly what journey your customer is taking when they land on your site. One of the key features of such software is that you can find out where your visitors are coming from, which can help you to focus your marketing efforts.
Make use of affiliate links
Affiliate links are links to sites that are outside of your domain. By keeping track of the clicks on these external links, you can figure out which affiliate links are the most popular and work to build relationships with those affiliate companies.
Track clicks from campaigns
If you’ve given your business a little boost with paid ads, then be sure to track the engagement from these ads to ensure that you are putting budget in the right place. Check which campaigns perform better and which ones aren’t financially viable and learn from the process. If paid ads work, then this can become a reliable source of new business.
Look out for e-commerce habits
If you have the specific extension required in your analytics software, you can see how customers behave when visiting your online shop. Think of it as viewing your customers browsing via a CCTV channel, only you are tracking their digital footprint as they make their way around your store.
Analyse engagement
The biggest takeaway from studying customer behaviour is to identify patterns and trends which can later help you with your marketing strategies. You’ll find out which pages are the most popular to visit before a purchase is made, so that you can continue to improve those pages or work on adding more SEO to other less popular pages.
Now it’s time to go and work on your marketing strategy!