Of all of the most influential teenage styles, the Teddy Boys, especially when it comes to men’s fashion, should really take pride of place. This was the first real example of a youth culture having a profound effect not only on men’s fashion but Society as a whole. They emerged out of the Ashes of the Second World War. Young men and teenagers suddenly found that they could gain highly paid employment upon leaving school. A large percentage of the young working population had gone to Rule and had either not returned or had simply moved into their original job roles from before. The new breed of teenagers and youngsters wanted to make a name for themselves in Society and they also wanted to spend their new found income on music, clothing, socialising and girls.
The teddy boy look was introduced by Savile Row tailors attempting to bring back the look of the Regency dandy. Their intention was for the upper classes to take on this fashion however it was actually increased by the working classes. They took the long frock coats and quiff hairstyles, with jeans and shoes known as brothel creepers, and made the look their own. It was not a uniform, it was a style statement. This is much like the XV Kings Menswear range from EJ Menswear.
The other form of social art that enabled them to do this was the rise of skiffle and rock and roll music. As with most things that are started by the used there was soon a media outcry and people were concerned that bands of rabid teddy boys were wandering the streets. if this sounds familiar it is because the Ted’s were the first to start to do this. Youth culture has followed a similar pattern although the Styles and music might have changed ever since.