Studies have been demonstrating in recent times, although consumers have changed their expectations and although they have become a kind of freaks real time, always waiting for brands to interact with them at the exact moment they are talking , the fact is that companies are not always up to par and, in general, still have to learn a lot and still quite shake. Response times are often too long and trademarks are not usually all that should be dynamic.
The latest study has analyzed what they are doing and how manufacturers are responding to the challenges of social networking is the Sprout Social Index, which has shown that much remains to be done. The study looks at what they are doing different industries in social networks and how even those who receive messages are not being anything effective in responding to this new environment.Continue reading →