Podcasts are more popular than ever, so how can you produce one that gets noticed? From understanding what listeners want to solid promotion, we take a brief look at how to make a podcast that gets noticed.
Planning Your Podcast
A podcast won’t gain traction if it doesn’t offer something people want. Start planning your podcast by doing research. What is your area of expertise? How can you offer something different? To improve your interview skills you may benefit from an NCTJ diploma from //newsassociates.co.uk/what-is-the-nctj/.
Preparing for an individual podcast means inviting the right guests and researching what you want covered. You don’t need a full script or formal approach; a podcast should sound like a natural, friendly conversation. Popularity in podcasts often comes down to a personal and authentic vibe.
Promoting Your Podcast
Social media is invaluable when it comes to podcast promotion. The beauty of social media is that you can include visual clips of podcast recordings that draw in potential listeners. Social media promotion can even be free if you go down the organic route. Another key way to get noticed is by getting a slot on another well-known podcast. This reciprocal practice is very common in podcasting; you could start by inviting a popular podcaster to be a guest on your own show.
Delivering content people want and in the right style is key, but without the right promotion, it will never get noticed. Networking with other podcasters and making good use of social media will help you get it out there.
