When it comes to planning your marketing there are a number of things that you need to consider. If this is an area that you struggle with or you want some professional input a Marketing Strategy Consultant can help you.
So, Why engage with a marketing strategy consultant? Well take a look at how to build your marketing strategy and all will become clear.
SWOT analysis – this is a standard process that is used for many elements of business and gives you a way in which you can highlight your business strengths, weaknesses, opportunities and threats and then build your next steps from here.
Value proposition – this comes from the strengths that you identify in your SWOT analysis and looking at ways in which this differs from competitors within the same business market as you.
Marketing objectives – before you can start marketing you need to decide what you want to achieve from these activities and set yourself some objectives. These could be related to your sales or the amount of people that you have signing up to your newsletter or following your business social media accounts.
Customers – for your marketing to be as effective as possible you really need to understand your customers and have an idea about their buying habits.