Many people have never even thought of the idea of having more than one landing page for their website, but in fact, the more landing pages you have, the more likely it is that you will increase conversion – sometimes, quite significantly.
What is a landing page?
A landing page is the entry page to your website, usually through a call to action from another website or social media platform. Landing pages may generally fall into three categories namely, internal website landing pages, stand-alone landing pages and micro-sites. Which you use will be determined by your marketing objectives.
Why use landing pages
Landing pages can be categorised to achieve specific business goals and objectives. They could be used to increase brand awareness and paid conversion, generate leads and sales for your business and grow your email list and improve search engine marketing campaigns.
What is a good number:
The more landing pages you have, the higher the possibility of conversion. Research shows that conversion could increase as much as 500% for websites with over 40 landing pages and 55% for websites with between 10 to 15 landing pages. Having below 10 landing pages may be perfectly valid, depending upon the nature of your business but there is clearly a correlation between landing page numbers and conversion rates.
How many landing pages you need:
The number of landing pages you need is largely determined by the level of conversion you wish to realise and the time period over which you are working. If you want a higher conversion rate then you need a higher number of landing pages.
The number of offers you wish to make is also a determining factor. Pages with multiple offers have been shown to generate weaker conversion than pages with just one – as much as 266% in most cases. Given this factor, it is better to present different offers on different individual pages. It is important that you have access to the requisite resources, for example, an experienced Drupal design agency (https://www.website-express.co.uk/service/drupal-design-development-agency) to create compelling pages that will increase conversion rates.
Consider creating landing pages for different geographies, offers and marketing platforms. In addition, creating different variations of pages increases the number of times you can market that page. Content should always be engaging, interactive and easy to navigate.