Faster and faster: 4 technologies to improve site speed

Modern internet users have an extremely low tolerance for sluggish site performance, so it pays to optimise every page to ensure that visitors are satisfied and bounce rates can be reduced.

Faster and faster

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People also have various ways of working out whether the culprit is a poorly designed site, or their own slow connection. And by using the following tools, webmasters can streamline sites so that even mobile users will be impressed on arrival.

Content Delivery Networks

Making use of a CDN is sensible if you want to serve a global audience with your site and allow visitors from a number of countries to get the best possible user experience.

Rather than relying on a single server to host content, a CDN lets you replicate multimedia files and software apps across several data centres so that load speeds are slashed.

This is not only a benefit in terms of site speed, but also enhances the consistency and continuity of the visitor experience. Accounting for spikes in traffic in certain regions can be achieved with the help of a CDN, putting an end to outages caused by high volumes of visitors.


Compressing site data allows pages to load more rapidly on a range of connection types. And the Brotli algorithm developed by Google is one of the best compression solutions on the market at the moment.

It can help to cut down up to 40 per cent of data traffic based upon HTML files alone, although annoyingly it is currently only supported on Google’s Chrome browser and rival platform Firefox, meaning that Internet Explorer and other apps are not yet compatible.


Since arriving last year, this latest iteration of the world wide web protocol is capable of enabling several requests to be handled by a standard connection, while also allowing for compression of key elements such as headers for the sake of speed.

Working with companies that provide digital services, such as Cardiff web design by Ambercouch, will allow businesses to create cutting edge sites which harness this technology and other relevant components.

There are numerous variables involved in determining site speed, from the device and browser used to the location of the servers on which content is hosted. But by optimising to the best of your ability, there are significant benefits to be seen.

The author is an expert on occupational training and a prolific writer who writes extensively on Business, technology, and education. He can be contacted for professional advice in matters related with occupation and training on his blog Communal Business and Your Business Magazine.