With 3.419 billion internet users across the globe, it is vital for businesses to utilise online marketing to increase brand exposure, sales enquiries and, most importantly, sales conversions.
There is a wide range of digital marketing tools that can help your business increase its online presence, and these include websites, email campaigns, PPC, SEO, blogging and affiliate marketing. If you are looking for Newry web design there are marketing companies that can help.
According to SmartInsights, there are currently 2.307 billion active social media users, which is an increase of 10% compared to January 2015. So if you haven’t already set up your business across these platforms, then this should be top of your marketing to-do list for 2016.
Focus on Relevant Platforms
The first thing you need to decide is which social media platforms your business wishes to be active on. There are so many that you must concentrate your efforts on the most relevant ones. Research your customers and decide upon the best social media channels for you.
Social media is primarily about building relationships rather than getting instant sales. It is a great way to get to know your customers and for them to get to know your business. By making these connections, you can form strong relationships that will lead to loyalty and advocacy, and this is something even a £1million marketing budget can’t buy.
Social Media Requires Time
You must dedicate time to social media. There is no point setting up profiles on platforms and then not keeping them updated. A Facebook page with only one post that is dated four months ago is worse than having no page at all. You need to have a continuous presence on social media, and this can take up a lot of time. Therefore, some people do outsource their social media marketing to companies such as web design agency Ryco Web.
Listen to Customers
Using social media is a great way to gather feedback and customer insights. You can listen to what users are saying about you and your competitors and what their needs are. By taking on board their comments and discussions, you could develop new products, create better customer service and even change pricing bands if they are a common issue.