Now Amazon Has an Interiors Sister Site

Amazon has joined the growing number of retailers that now have a discreet online sister site. The catalogue of interiors website Canopy is brought together and curated by human beings, and every click to purchase an item links straight back to Amazon.

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Not so Secret Secrets

There is something of a trend for ‘secret’ sister brands, as The Mail Online has revealed. French retailer Uniqlo’s sister brand is Comptoir des Cotonniers. While Uniqlo targets women of all ages, its sister brand concentrates on the French city girl look. Outnet.com has a private label, Iris and Ink, which concentrates on a more tailored look, while high street retailer Zara has separate sister sites each for higher-end fashion, lingerie and a line targetted at the under 35s. These little secrets are perfect for women who are looking for something that’s different from what everyone else is wearing – something that’s not available on the high street.

The Best of the Bunch

While Zara uses its various sister sites to attract customers of different demographics to their separate fashion lines, Amazon’s Canopy chooses a collection from Amazon’s vast interiors department to entice online shoppers. With it’s Pinterest-style interface, it’s easy for users to gather ideas and create collections for their interior design projects before deciding on their purchase. Since Canopy is curated, it doesn’t work in the same way as Amazon’s search. That means that it will turn up items that are available on Amazon which you would be less likely to see otherwise.

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This gives a wonderful opportunity to add that individual finishing touch to your interior design project, whether it’s a living space or a custom fitted office space. For example, through Canopy you might discover an ideal piece of artwork that would complement your bespoke commercial desks – a click would take you through to Amazon to purchase it.

Combining the planned interior office design from online companies like http://simonkohnfurniture.co.uk/our-work/commercial/reception-areas-and-desks/ with chance finds through an app like Canopy can bring about a unique look and style to your office space.

If you’ve ever experienced the excitement and satisfaction of stumbling across the perfect accessory that brings your interior design project to life, then you’ll understand how Canopy can work for you. And if you haven’t – it’s well worth a try.

The author is an expert on occupational training and a prolific writer who writes extensively on Business, technology, and education. He can be contacted for professional advice in matters related with occupation and training on his blog Communal Business and Your Business Magazine.

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